Role
Brand Strategy | Art Direction | Graphic Design | Production Design | Marketing Collateral
Brand Strategy | Art Direction | Graphic Design | Production Design | Marketing Collateral
Client
Cushman & Wakefield
Cushman & Wakefield
Deliverables
Brand Identity
Property Marketing Brochure
Floor Plan Design
Amenities Package
Environmental Graphics
Presentation Materials
The Challenge
Fair Lakes Center is more than a traditional office complex. The property offers expansive green space, walkability, and hospitality-driven amenities that create a true campus experience.
The challenge was to reposition the property in a highly competitive commercial real estate market and communicate:
The scale of the campus
Modern workplace flexibility
Hospitality-inspired amenities
A connection between nature and productivity
The marketing materials needed to feel elevated, sophisticated, and experiential while remaining informative for brokers
and prospective tenants.
and prospective tenants.
The Opportunity
The design strategy centered around one key idea:
A Campus Sensibility
A workplace where people feel connected—to nature, amenities, and each other.
